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Charlie's Angels, the
legendary female detective series aired on ABC from
1976-81. The series centers around the adventures of
three independent women who work for Charlie. The Angels
were employed by Charles Townsend (voice of
Dynasty's John Forsythe), a never-seen wealthy and
eccentric millionaire and head of the Townsend Detective
Agency. John Bosley (played by
David Doyle), right hand man to the never seen
Charlie, assisted and protected the girls in every
episode. Charlie himself only ever communicates through
a speakerphone. However, contrary to popular belief, the
big man does sometimes appear in person, but with his
face cunningly hidden. Beautiful, sassy and spirited,
the Angels are masters of disguise and never hesitate to
go undercover as nurses, ice-skaters or even clowns to
crack their cases (and if they happen to meet some
gorgeous men along the way – well, that's just the icing
on the cake).
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Charlie's Angels was the
brainchild of Aaron Spelling and Leonard Goldberg,
two of the most successful producers in TV history.
Working together, Spelling & Goldberg made some of the
most famous series and TV films of the last three
decades. Spelling, who passed away in 2006, holds the
record as the world's most prolific producer, overseeing
everything from Dynasty to Beverly Hills 90210.
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Charlie's Angels was the result of a late night
chat between Spelling and Goldberg.
They were discussing the state of mid-70s TV,
and agreed it was just far too grim and gritty. They
pondered shows like Baretta (a tough drama about a
maverick New York cop) and decided there and then to
come up with the polar opposite: something "very
glamorous, very pretty and very romantic." In a TV
world dominated by male policemen and private
detectives and in an effort to compete
with an upsurge of female dominated action
series such as Police Woman, The Bionic Woman,
and Wonder Woman, Spelling and Goldberg decided
to inject the traditional private detective
genre with a dose of feminine pulchritude with
three gorgeous women who not only solved crimes
but looked great doing it.
They sketched out an idea about three beautiful
private eyes, called it "The Alley Cats" and
pitched the idea to their studio bosses during a
breakfast meeting. Unfortunately, they just
didn't get the concept. As Goldberg recalled,
their response was "That's the worst idea we
have ever heard. Could we please order
breakfast?" Harry's Angels? Not to be
discouraged, Spelling and Goldberg made their
next TV movie with the condition that they'd be
allowed to produce a separate pilot script of
their own. This turned out to be the very first
Charlie's Angels episode – and the title was
more or less dreamt up by series star Kate
Jackson, who was inspired by a picture of three
angels hanging in an executive's office. She
actually suggested Harry's Angels, but there was
already a successful show called Harry-O so they
decided to go with Charlie's Angels instead.
Which was certainly an improvement over Alley
Cats.
The series debuted in September 1976 and was an
immediate sensation, landing the number five spot in the
Nielsen ratings during the 1976-77 TV season. (This
premiere-season record would remain unbroken until
1994-95, when NBC's new medical drama ER finished number
two for the year.)
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The three original Angels
included two decoys - brunette
Kelly Garret (played by
Jaclyn Smith, the only Angel to
remain through the series' entire run) and blonde Jill
Munroe (played by
Farrah Fawcett, whose fluffy,
feathered hairstyle became a nationwide 1970s fad and
whose sexy posters became bestsellers). Both were very
beautiful, sexy and feminine. |
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By contrast, the third, less
glamorous Angel, Sabrina Duncan (played by
Kate Jackson, who also starred in Spelling's The
Rookies), became known as "the smart one."
Sabrina's impish qualities such as
independence, athleticism, adventurism and asexuality,
often kept her working behind the scenes with Bosley, helping to rescue other Angels, and
consequently often kept her out of the bikinis, braless
t-shirts and tight dresses with plunging necklines that
her co-workers opted to wear.
Sabrina, Jill and Kelly (a
martial arts expert) all participated in the show's
choreographed violence, which included karate chops and
kicks, car chases and gun shoots. One woman who didn't make
the cut despite auditioning was a young Kim Basinger –
although she did appear in the episode Angels in
Chains, which saw the girls go undercover at a
women's prison. Its camp qualities have made it arguably
the most famous episode of all, and Aaron Spelling once
joked he could re-run it weekly without the ratings ever
going down. Farrah, Kate, and Jaclyn
immediately rocketed into the American consciousness.
"Charlie's Angels," shortly after premiering on Sept.
22, 1976, became the No. 1-rated television show,
pulling in 36 million viewers. Smith, Kate Jackson and Farrah Fawcett-Majors became superstars, even appearing
on the cover of TIME magazine. Each weekly episode
usually called for one of the three women to appear in a
bikini or shorts within the first few minutes of the
show to hook the male viewers. After that, most of the
stories would be set in exotic locations such as Las
Vegas, Palm Springs, or other areas within easy reach of
Los Angeles to provide ample opportunities for the
"Angels" to strip down to bare essentials.
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Although the show was
initially intended to feature Kate Jackson, then the
best known actress of the three, it was Farrah
Fawcett-Majors who became the most recognizable icon.
Due to some "cheesecake" publicity photos, including a
swimsuit poster that quickly appeared on the bedroom
walls of every thirteen-year-old boy in America, and a
mane of cascading blonde hair, Farrah quickly became a
fad.
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Her icon appearred on T-shirts and on toy shelves as Farrah
dolls swept the nation.
The
show became known as "Jiggle TV" and "T&A TV"
(or "Tits and Ass television") by critics who
believed that the show had no intelligence or
substance and that the scantily or provocatively
dressed Angels (generally as part of their
undercover character — e.g., roller derby girl,
beauty pageant contestant, maid, female prisoner
or just bikini-clad) did so to showcase the
figures and/or sexuality of the actresses as a
sole means of attracting viewers. Farrah
Fawcett-Majors once attributed the show's
success to this fact, "When the show was number
three, I figured it was our acting. When it got
to be number one, I decided it could only be
because none of us wears a bra."
With Charlie's
Angels, Spelling spun a new formula that would attract
desirable demographics among young men and women: He
combined detective drama with the glamorous fantasy that
would become his staple in the 1980s with Dynasty and
the 1990s with Beverly Hills, 90210 and Melrose Place.
Not only were his Angels beautiful and sexy, they were
smart and powerful heroines who used provocative
attraction (and feminine, often feigned, vulnerability)
to lure and capture unsuspecting male criminals. Though
Charlie's Angels was among TV's first dramas to instill
female characters with typically male "powers" via a
dominant subject position, the show's critics, including
infuriated feminists, countered that Charlie's Angels
was little more than a patriarchal production that
sexually objectified its characters.
Yet, ironically, all of the
sex was in the dialogue. While viewers reveled in the
sight of three gorgeous women in a variety of scanty
attire, they never saw them in bed. This might detract
from their status as consummate professionals in the
detective business. According to the show's publicity,
the angels were more than simply pretty faces, sexy
tummies, and cascading hair, they were martial arts
experts, race car drivers, and shrewd poker players. Of
the initial cast, Sabrina (Kate Jackson), was the
multilingual, intellectual type; Jill Munroe (Farrah
Fawcett Majors) the physical, action-oriented member,
and Kelly Garrett (Jaclyn Smith), the former showgirl,
was the cool experienced "been around" member of the
team who provided calm leadership under pressure.
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In 1977, Farrah Fawcett broke her contract and
left the series after only one season. She
became caught up in the publicity and left the
show in hopes of capitalizing on her fame and
becoming a movie star. Producers Spelling and
Goldberg wasted no time in replacing Farrah
Fawcett and they chose blonde beauty
Cheryl Ladd
to play the part of Kris Munroe, the younger
sister of Jill Munroe.
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Kris was the rookie. She
was prone to mistakes (at least in the first
episodes), funny and outspoken, having a
girl-next-door appeal but at the same time she
was dropdown sexy. She was often seen wearing
very revealing outfits and bikinis. As Cheryl
Ladd put it "I knew it wasn't Shakespeare. I
knew i had to look good in a bikini". The show
continued unimpeded. (As part of her exit
agreement, Fawcett was forced to make guest
appearances through the show's third and fourth
season.
Since Charlie's Angels were
among the first strong female role models for girls and
young women, there was an enormous market for Angel
merchandise, which any number of franchisers were
willing to fill. In beauty products alone, there were
cosmetics and beauty sets by Fleetwood, Farrah hair
products by Faberge, a beauty hair-care set and a
cosmetic beauty kit by HG Toys -- in both Jill and Kris
versions (now worth about $150 each), dresser sets by
Fleetwood, a "Charlie's Angels" hair dryer, and several
kinds of mirrors. To capitalize on Farrah's influential
hair style, there were also Farrah's Glamour and Styling
Centers, with which young fans could practice their
styling skills. Dolls, toys and games proliferated as
well. There was a Milton Bradley board game, produced in
1977; a Colorforms Adventure set; Paint by Numbers sets;
paper dolls in both booklets and boxes; 8-inch Hasbro
dolls of Kelly, Sabrina, Jill and Kris; and Hasbro boxed
gift sets of three dolls, now valued at around $200;. A
Hasbro Hide-a-Way Playset and a Fashion Tote carrying
case, plus a 16-inch pink plastic Adventure Van; 11-inch
Mego Farrah dolls and 12-inch Farrah and Jaclyn Smith
dolls; Mattel-produced 12-inch Cheryl Ladd and Kate
Jackson dolls; separate sets of clothes ("Farrah's
Fashions") and action gear; and several different
jewelry sets. One of the most amusing of these is "The
Fawcett," a gold-plated sterling-silver pendant in the
form of a faucet with moveable handle, now valued at up
to $100.
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After two seasons and
struggles to insert more meaningful characterizations
into the show, Kate Jackson also retired her wings. The
biggest question on everyone's mind was: "Who was going
to be replacing Kate Jackson?" The race to find
Charlie's Newest Angel had begun!
In the 1979-1980 season, the answer came with
Shelley
Hack. |
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Shelley Hack was a model who had been prominent in
Revlon's "Charlie" Perfume ads and commercials. Shelley entered
The Townsend Office as Tiffany Welles, an Ivy League
scholar who also was a graduate from the Boston Police
Academy. Spelling and Goldberg had the idea that with
this new Angel/model at the helm, she could bring an
elegant and classy touch to Charlie's trio! The writers
treaded lightly as they tried to figure out how to make
Tiffany Welles, the new "Sabrina Duncan".
The 4th season's problem was the sudden decline in
ratings. The series found itself in the top 20's instead
of the top 10 were it had been for the last three years.
The ratings drop was directed at the new Angel and at
the end of the season, Shelley was let go.
By 1980, Charlie's Angels was beginning to feel its age
and was declining fast. Aaron Spelling and Leonard
Goldberg wanted to go with a fresh new image. After
careful consideration, they decided to hire virtually
unknown actress,
Tanya Roberts. This time around,
the character would be a model-turned-detective,
street-smart Julie Rogers. The new Angel showed her face
in the three-hour 1980-1981 season premiere on November
30, 1980. High hopes were placed on Charlie's newest
Angel to pull the series out its failing ratings. To
help give it an added boost, the Angels were sent to
Hawaii for the first six episodes. Hawaii wasn't only
chosen to intrigue the audience but to keep the Angels
scantily clad in swimsuits!
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Unfortunately, at this point, the audience was no longer
keeping up with the Angels antics. In February 1981, the
show went on hiatus and wasn't shown again until June of
1981.Throughout
these cast changes, the formula remained
consistent, save the loss of the impish Sabrina.
But when Shelley Hack and Tanya Roberts
joined in, Charlie's Angels lost some of its
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Jackson, Smith, and Fawcett had wonderful
chemistry, and when their balance was upended, some of
the show's charm was lost.
Charlie's Angels was not winning any viewers in the
summer of '81 with it's remaining episodes. The show
that had made women crime fighters popular during the
1970's was cancelled
after 115 episodes. but its
place in TV history is secure.
Through
merchandising, reruns and a combined total of
over 100 made-for-TV movies, the Angelic trio
have managed to remain on the air for over
three decades. Another great addition to the
show was the amazing parade of guest stars - Tom
Selleck, Kim Basinger, Richard Mulligan and
dozens of others who winged their way onto the
Angel's gumshoe turf.
All six Angels, especially
Fawcett, Smith, Jackson and Ladd, became media
icons whose faces--and heavenly bodies--were
plastered on magazine covers, posters, lunch
boxes and loads of other toys and related
merchandise. Charlie's Angels was undoubtedly a
fantasy whose trappings appealed to males and
females, young and old. Whether the show
ultimately helped or hurt female portrayals in
TV drama remains debatable. But as pure camp,
the show, highlighted by episodes with titles
like "Angels in Chains," remains a cult classic.
As the omniscient Charlie would say, "Good work,
Angels."
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